The reason so many people don’t like sales people is because of their beliefs about who or what a sales person is. When I run workshops and I ask people what is the first thing that comes to mind when I say sales person, people always say……used car sales person, real estate agent, insurance salesman and depending on the age of the audience you might even get someone say an encyclopedia salesman. One of my dads friends tells a story where as a young boy, the family would be sitting down to eat dinner and then the doorbell would ring ……….and his dad would say ……shhhhhhhhh…….quite……let them think no one is home and they will go away.
You see we have been conditioned to think that all sales people are the same. I can honestly tell you I have met some fantastic used car salesman, real estate agents and yes even insurance salesman…..as for encyclopedia salesman…..thank goodness for Wikipedia and Google!
We need to clearly define what selling is because when we do that you may very well start to like professional sales people and even be proud to call yourself a sales person.
Selling is professionally helping people to buy…… you see when you define sales this way… you are a professional, that is helping people, to buy a product or service that is going to benefit them and they are going to be willing to buy from you because both you and them believe there is going to be a fair exchange of value.
One of the biggest challenges in business is driving sales. Get it right and your business will boom, get it wrong and you can struggle.
On the 19th May I am running a morning workshop called “How To Sell More Of Anything To Anyone” In this workshop you will learn some simple yet highly effective skills that can make all the difference in your sales.
You see, selling is a skill that can be learned. Experience tells us that a person who is taught how to sell and who understands the psychological process a buyer undergoes will have a better sales record than someone who adopts a hit-and-miss approach to their sales.
I would love to hear from you on how this information has helped you or if you have other tactics or strategies that help you get stuff done.
Until next time
“Speaker, author and trainer who specialises in helping people get stuff done!”