The Art of Courage attempts to redefine what courage is and how it occurs to us. Winston Churchill said, “courage is rightly considered the foremost of the virtues for upon it, all others depend.” This book creates a whole new context for courage and shows you, the reader, how to practically and simply apply the steps of courage to achieve remarkable results in your day-to-day lives and help you to achieve anything you want.
The thing that sets Si Ekin apart from most other speakers, is that he continues to live the brand he evangelises on a daily basis. His talks, his vision, the value he adds is not based on some event, or achievement a number of years ago, it’s based on his day to day commitment to walking toward his fears and turning those fears into opportunities.
Yes he’s done some great things in the past, and yes the insights and lessons from those experiences form an integral part of his coaching and motivational talks, it is however the present, and his ability to influence the outcomes he desperately desires that most influences Si Ekin.
“Imagine if Apple had stopped making great products after the iMac?” asks Si, “Imagine if they’d done one significant thing and anticipated that for the rest of the company’s future they would benefit from that?”
“Life simply doesn’t work that way. It’s consistently walking toward the things you most fear, and leveraging that fear in a way that enables you to transform opportunities into great work that differentiates the truly great companies from the good. That’s why I do what I do; it’s in doing the hard yards every day that greatness emerges.”
In May of 2011, Si had an experience where he realised that he’d grown to fear rejection of his message, and as such, he decided that for the next 90 days he would deliver 90 motivational talks to complete strangers in elevators, coffee shops, hair salons, and public transport systems.
Instead of delivering his message in auditoriums to corporate audiences who actively wanted him to win, people who actively wanted to be there, he decided instead to go into places where people would prefer not to hear from him. Places where people would prefer to turn their iPod up and completely disconnect from the world.
The results have been astonishing, and the impact of those talks have been felt farther and wider than Si could ever have hoped for, including a communication directly from the president’s office in connection with his free motivational talks.
“In my life coaching business, I’m privileged to work with some of the most talented and driven business leaders inSouth Africatoday,” says Si, “I can’t solve their current dilemmas and provide them with meaningful feedback and guidance if I’m stuck in the successful years of 2002.”
“They simply don’t work today. The principles will always remain the same, the dynamics however shift on a daily basis so it’s incredibly important for me to be out in the market, having conversations, taking risks, and testing every aspect of what I advise.”
“Those experiences, those conversations, the knowledge and insights I gain from them are what fuel the inspiration for the talks I present, and the coaching I provide. I’ve realised that if you’re going to be coaching the most dynamic leaders, you’ve got to live that brand yourself and activate your own intention and purpose on a daily basis.”
The product of this philosophy, and the experiences Si immerses himself in every day are the following motivational talks with actionable advice, techniques, tools and insights:
One Revolution at a time:
Insights and lessons learned from Si’s adventure intoAfrica, cycling the entire continent one revolution of the pedals at a time
Turn your fears into opportunities:
Insights and lessons learned from walking toward your fears, techniques, tools and methodologies necessary to transform the things you most fear into your greatest opportunities
Have your best year yet
Tapping into Si’s life coaching and goal coaching business to help you plan effectively for the year to come, setting goals that are both measurable and achievable, and the tools and methodologies necessary to succeed in creating your greatest successes in life and business.
The Sales Catalyst:
One of the hardest parts of selling for most people, is activating their energy in a direction that delivers meaningful, effective and tangible results. This talk is built around Si’s experiences of doing the thing he feared most, getting up and giving motivational talks to complete strangers in coffee shops, salons, and public transport systems. How do you get up every day, overcome your fears, activate your highest performance levels, and evolve to a place where you’re always on point, always connecting, always influencing the outcomes you desire.