Stephen Asbury – Strategy Leadership

Stephen Asbury – Strategy Leadership has 25 years experience consulting to business leaders in South and southern Africa. He specialises in shaping and directing complex strategic change and business transformation programs for measurable and sustained impact. His particular interests are effective leadership, management capability and strategy execution.

Stephen was formerly CEO of Gemini Consulting, having opened its South African office in 1991. Gemini built a track record as a leading international business transformation consulting firm, and developed a reputation in South Africa for delivering real, implemented results through people.

Stephen Asbury - Strategy Leadership

Stephen Asbury – Strategy Leadership

Stephen Asbury – Strategy Leadership

Prior to joining Gemini, Stephen was a partner at Deloitte and a director of Deloitte Consulting. He initially spent nine years in project management and general management with Grinaker Construction and Deutsche Babcock.

Stephen has a BSc Engineering from UKZN, and an MBA from Wits Business School.

Speaking Topics

Stephen is an experienced public speaker. With deep personal experience to draw on, he is able to present persuasively on range of business topics, prompting new insights and offering practical pointers for delegates to take away and apply. His topics include:

  • Strategic Selling. Approaching business and account development in an organised strategic way. Mapping the customer’s decision network. Dealing with the different role players. Wins, results and red flags. The Six Step strategic selling process. The power of ‘What We Finds’.
  • Execute Your Strategy. Strategy is hard, execution is harder. Setting priorities. What NOT to do. 12 CSFs for strategy execution. Stripping off the overburden. Using the business case. Creating momentum with real collaboration.
  • Build a Performance Culture. Satisfaction and engagement; what people need to love their work, and do it well. The Six Keys to business performance. The power of measurement. Disciplines and routines. Real performance management. Becoming a supermanager.
  • Leadership 1 on 1. When are you a leader and when are you a manager? What’s the difference anyway? The work of a manager. 12 Essential Skills for keeping your people engaged, focused and productive from Monday to Friday.

Stephen Asbury – Strategy Leadership


Stephen co-authored The Winning Way (1989), a best selling business book about successful South African companies and their leaders. The book generated numerous speaking opportunities and a management conference attended by over 1000 people.

His articles on business and management appear regularly in the business press. Follow Conference Speakers on Twitter

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