Sibella Knott-Craig – Digital Disruption

Sibella Knott-Craig – Digital Disruption is a chartered accountant, an entrepreneur and a mother of three young children. She co-founded a venture called Tribage in 2014 to support ‘Healthy
Technology’ through building high quality, early learning, mobile applications for young children in local African languages.

Before exchanging the security of corporate for a risky start-up, Sibella worked in various financial management positions in New York, Johannesburg, Sub-Saharan
Africa, and Cape Town at global and listed companies including Deloitte and Siemens. Book through Conference Speakers

Sibella Knott-Craig - Digital Disruption

Sibella Knott-Craig – Digital Disruption

Sibella Knott-Craig-Digital Disruption

She grew up in a bilingual home and believes this led to many of her opportunities as well as her deep appreciation for cultural heritage.

After becoming a mother, she
started investigating educational apps for her own children and experienced their impact on her children, but found that similar apps in Afrikaans and other African
languages were in short supply. So, she got started on creating some local material.

Tribage created Xander, an ever-growing collection of informal educational apps.

Currently this library of 92 apps, in eight local languages, is the biggest collection of vernacular mobile applications in Africa.

Sibella believes that healthy technology not only offers young children an opportunity to engage with technology while learning new skills, but also allows for learners to
preserve their cultural heritage and build self-confidence. Improved skills and confidence leads to a better, brighter future.

The AppStore’s Today featured Sibella internationally for women’s day, the first South African app creator to achieve this level of support from Apple. She was also a USB
Social Innovation Finalist in 2016, nominated as an “Inspiring Fifty” women in Africa in 2017, and is a TechStar Mentor. View further Digital Speaker

Xander downloads are on track to reach 1m soon, and have been awarded as follows:

  • Winner Silicon Beach App Awards, Best Kids App 2015
  • Finalist AppsAfrica Innovation Award Finalist (Education category) 2016 & 2017
  • Finalist MTN App of the Year Awards 2017
  • Runner up Facebook Africa Innovation Challenge 2016
  • Supported by Academics Choice, Educational App Store, and Fundamentally Children
  • Further support from Ackermans, Cell C, MTN, Spur, iSchoolAfrica, WeChat, BRCK, Kurio, Bubblegum, Free Basics, MRP Foundation, and Breteau Foundation.

Sibella Knott-Craig – Digital Disruption

Sibella qualified as a chartered accountant in 2002 and then traveled the world with her husband and a backpack for nine months. She loves adventure, running, family
and friends and the spacious African skies. Follow CSI on Twitter

Favourite quotes:
“Whether you think you can, or you think you can’t – you’re right.” Henry Ford
“You become what you give attention to.” Epictetus
“The only way to do great work is to love the work you do.” Steve Jobs