Aubrey MaldenAubrey Malden – THE FRED FACTOR

We often seem to speak in abstracts about marketing.

We may all nod our heads when we talk about building and sustaining brands. When we talk about positioning a product in the market-place, brand equity, the DNA of a brand and that the brand must come alive in all that we do and say, we may all nod our heads again.

But how do you really do that in the real world? And how can you do that in the tough world of the music business? How could one man revolutionise the pop world and, through marketing techniques as “Brand Director”, build a band into one of the biggest rock bands in the world? Queen.



Aubrey Malden, who studied marketing and advertising with Freddie Mercury in London in the late 70’s and who knew him well, reveals how Fred, a shy immigrant from Zanzibar who couldn’t play the guitar or sing, came to London and achieved all this. It’s a phenomenal case-history that demonstrates not only brand and wealth building, but also exceptional personal development and courage.

Aubrey Malden shares rare, personal insights into the real Freddie Mercury and video footage of one to one interviews with Fred and the Queen entourage that will blow you away. The two personalities of Fred, the superstar who performed on stage and the quiet, shy man who was the brains behind Queen.

In Fred’s own words “I’m really quite boring you know”. A rare and insightful presentation about a marketing success story and the personal triumph of a rock legend, told by people who were there. Don’t miss it!

How can a 17 year old shy immigrant, fresh from Zanzibar arrive in London, a complete stranger and within 5 years, become one of the greatest vocalists and rock stars the world has ever known?

It’s hard to believe, especially, when at first he couldn’t really sing or play the guitar. Aubrey Malden, who studied with the then Farrouk Bulsara takes you through a mind-blowing case-history and motivational talk about the incredible transformation of Farrouk Bulsara into Freddie Mercury, the exceptional brains and motivational leader of the band Queen. Using private video interviews with his friend Fred and glittering videos from live shows and interviews with Fred’s entourage, Aubrey shares with you eye-popping behind the scenes insights into how Fred took a band, who didn’t really want him, into the top slot in the world of rock.

Share the feelings and learn the secrets as Fred, through obsessive self-motivation and exceptional attention to detail transformed his own shy and, in Fred’s own words, “boring” personality into Freddie Mercury leader of Queen. This is rare. It’s true. And it will rock you.

Aubrey MaldenTestimonials:

Greg Bryant, Managing Director, Hyalual

Joost Bollinger, Regional Head, Bayer Switzerland

Derek Carstens, Brands Director, FNB

Harsha Prag, Strategic Planner, JWT

Prof de Klerk, Prof of Strategic, Communications, UJ

Jeswin Leckram, Marketing Director, Entyce


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