Andy Rice – Brand Strategy is probably South Africa’s best-known branding and advertising expert.
As a strategist, he headed up Ogilvy Johannesburg’s account planning department before founding Yellowwood, a specialist brand strategy consultancy that grew to become South Africa’s leader in its field. Yellowwood is now part of the TBWA Empire, with Andy continuing to stay involved as Chairman now available through Conference Speakers.
As a speaker, he combines his professional brand consulting experience with his reputation as the co-host of Talk Radio 702’s popular ‘AdFeature with Andy Rice’ to create keynote presentations that memorably fuse wit with wisdom.
Andy Rice – Brand Strategy
As a writer, he has contributed a number of articles and opinion pieces to marketing journals and publications such as The Annual, The Journal, AdVantage and Brands and Branding in South Africa.
Andy has enjoyed stepping up to the public speaking platform for many years, and happily it seems that his audiences have enjoyed what he has to say.
Using a combination of his background as a brand and marketing strategist and his broadcasting experience on similar topics, Andy has found that there is an important but largely unfulfilled niche for a speaker / presenter who can stimulate new thinking about the role of brands and marketing within commercial organisations – and who can deliver the topic with a mixture of wisdom and wit.
This is particularly valuable when presented at clients’ annual conferences, where staff are exposed to the company’s future business strategy, and need to understand their role in fulfilling it.
It is now commonly accepted by marketers that every employee (and most external stakeholders as well) must contribute, through their behaviour and attitude, to the external perception of company’s brand(s), but this message doesn’t always get through to staff beyond the marketing department
Andy’s presentations, whether as a keynote speaker or a part of a team of contributors, are designed to accelerate understanding of this message. Follow CSI on Twitter
Andy also regularly delivers presentations on the future of brand communications (with his own views on social media paramount), on the increasingly important role of the corporate brand, on the growing threat to creativity within marketing, and even a 90-minute crash course on the essentials of brand strategy and communication.
1. The Death of Advertising? Gone are the days when we had a simple media mix of TV, radio, print and outdoor to choose between. Now we face a massively fragmented media landscape and a greatly empowered consumer, all driven by the explosive growth of digital/social media. Is this the end of advertising as we knew it? What guidelines can we follow to help us chart a strategically sensible course through this volatile environment?
2. Survival of the Fittest. How brands need to evolve to stay relevant to consumers. Building a better mousetrap isn’t enough any longer to ensure that people beat a path to your door. Brands need to be more than just transaction enablers, they need to play a wider role in the community that exists beyond their business category. This takes brand managers out of their feature-driven comfort zone of USPs and functional attributes, and into the more slippery and intangible world of concepts such as brand values and extrinsic benefits. But it’s not as intimidating as it might seem!
3. Why is an insight like a refrigerator? Well, you’ll have to experience this presentation to find out! But if every marketing and communications professional kept the importance of true insights uppermost in their minds, they probably wouldn’t have to worry about the answer to that question. This presentation includes a number of insight-based brand communications case studies to illustrate this critical area.
4. Who’s the traitor in our brand camp? Marketers need to realise that we are all in service industries now, even those companies that have a traditional manufacturing base. Because today it’s the service behind the product that differentiates, not the product itself. And this means that everyone is a brand ambassador, everyone is in marketing. This presentation explains the vital importance of internal brand alignment, wherein all members of staff understand the brand proposition, and live up to it in all their interactions.
Andy’s style tends to be light hearted and entertaining, but with a serious underlying message.
Andy has considerable experience as a Master of Ceremonies, bringing a rare mixture of wit, discipline and quick-thinking to this often under-rated role at conferences, launches and other such functions.
Andy Rice – Brand Strategy, Facilitates workshops, runs short training sessions etc. Unfortunately it’s impossible to cost as it depends so much on the objectives, the duration, the audience, the amount of prep etc. But Andy would be happy to quote on specific briefs