Being the best doesn’t guarantee you’ll get the business having the best pitch does from Justin Cohen – Pitch to win.  Whether you’re looking for clients, employees or investors everyone needs to know how to pitch their products, services or ideas. Studies show that the number one factor in B2B buying behaviour is the skills of the person making the pitch.

Bestselling author, Justin Cohen’s 6-Step TTOPPS Formula has been credited with doubling the sales of some companies. With a combination of cutting edge research, humor, entertaining stories and practical take-home tools Justin will show you how to pitch to win!

Justin Cohen - Pitch to win

In Pitch To Win you will discover:

  • The number one reason they chose one pitch over another.
  • How to win without being salesy and by living your purpose.
  • The mindset of people who win the most pitches.
  • How to reduce nervousness and develop “big pitch temperament.”
  • Step by step guide to creating and delivering a winning pitch script.
  • The internationally acclaimed 6 step TTOPPS formula.

“A brilliant program for bringing in new business.” – Nadia Bilchik, CNN

“I’m not sure our auditors have ever got applause after delivering a pitch but that’s what happened after applying Justin’s method, winning one of our most important deals of the year.” – Ajen Sita, CEO, EY

“Thanks to you we floored our competitor ten – nil! Before we started the Pitch to Win process we had 40 members, in less than two weeks we now have 200. Your touch on our company has been priceless.” – Shiru Githiomi, CEO, Bimanet

“Pitch to Win transformed our message and delivery playing a crucial role in our winning this competition.” – Julian Kyula, Winner, IBM Global Entrepreneur of The Year

Justin Cohen is one of the world’s leading experts on pitching for business. He’s coached people who have never pitched before to win some of the toughest multi-million dollar deals. Entrepreneurs hire him when they have to secure venture capital funding. Applying his methods, many of his clients have exponentially increased their sales. In Pitch to Win, bestselling author and international speaker Justin Cohen shares his best kept secrets.


They forget the facts long before they forget the stories. You won’t just learn how to create stories that sell, you’ll discover the power of metaphors, slogans, humour and persuasive language patterns. You’ll learn to create an opening that grabs them from the start, and a closing that makes you unforgettable. Finally, find out how to close the deal on Q&A.

Pitch to Win can be delivered as a keynote presentation, training program or pitch specific coaching.

‘Looking for the bible of pitching? This is it.’ – Andile Khumalo, CEO, MSG Afrika

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