What’s a RAK?
A RAK is a Random Act Of Kindness. Through the power of the internet and social media, one small Random Act Of Kindness can spark another, and another, and another – until millions of RAKs genuinely start to make the world a better place.
Who started it?
On 1 February 2014, Brent Lindeque, a young South African, turned the reckless drinking game #neknominations on its head – by using his nomination to instead perform a random act of kindness.
By giving a homeless man a $2 meal, and using the power of social media to “pay-it-forward”, his nomination went viral and to date has been viewed over 780,000 times.
Watch the #RAK15 launch video here and see how you can be part of the change.
How has Carte Blanche gotten involved?
Presenters Derek and John have taken the challenge to do a Random Act of Kindness as part of the #RAK15 campaign. Don’t wait to be nominated. Perform one small RAK in your own time, film it and post the on Facebook (using #RAK15) or YouTube – share it on Twitter – and challenge your friends to do the same.
Watch the clip to see who our presenters nominated…
Go to www.raknominations.org for all the info.