How Speakers can use Twitter better! – Fred Felton

1. Your bio on Twitter is a powerful tool
A great deal of speakers I coach keep forgetting about their bio on Twitter.  This is a powerful tool and on it you can tell people who you are and what your speciality is.  You can also direct them to your website or blog.
2.  Give people valuable info.
Always remember on Twitter to give people valuable info, whether it is wonderful quotes, job opportunities, recommended products, or events to go to.  Share the info.  People will remember you if you add value and will want to find out more about you and what you do.
3.  Upload pictures
People respond more to visual media.  Take every opportunity to upload pictures of you at your events and show them the people who attend your events.
4.  Follow other successful speakers
Twitter has a powerful search function enabling you to search for other people.  So, start searching for other successful speakers.  Follow them and slowly start to interact.  Learn from them and build a relationship with them.  You never know,  it might just lead to both of you working together on a speaking engagement!
5.  Use the search function on Twitter
Twitter enables you to search not only for people but also for items of interest or even speakers.  That means you can search for potential clients.   You can look for hashtags such as #speakers and you can even look for #call for speakers.  You can also look for potential clients in your city or country.
 6.  Meet up with Tweetups
From time-to-time people from Twitter have Tweetups.  These are informal networking meetings where people meet in the real world.  They are perfect for professional speakers and you can then introduce yourself to the people you tweet to.  Who knows, one of them might just get you a booking.
7.  Use video on Twitter
Twitter now lets you use tools such as Vine or Instagram, allowing you to upload short videos onto Twitter.  Why not upload short videos of you speaking?  Another powerful tool.
 8.  Put your Twitter username on your business cards, emails and websites.
Once you have joined Twitter make sure to tell everyone that you are on Twitter.  Put your username  on your business card and emails, website and stationery.  The more people you tell, the bigger your network becomes.
 9.  Join Twitter Chats
Another power tool is the Twitter chat.  People set up Twitter chats all around the world to chat about various topics.  Have a look for a Twitter chat that might interest you and start chatting.  It then helps you build contacts in a small network and you can look for chats that focus on speaking as well.  If you don’t find a chat that interests you, start your own.
10.  What you say on Twitter reflects on your brand.
Always remember that what you say on Twitter will reflect on your brand.   Tweet as if the whole world is watching and be careful how you vent if you are upset.  Think before you Tweet!

Scroll Up