Deon Basson – Sales Intelligence Speaker states that Success is all about how we persuade and influence people, not just processed communication.

The way we Pitch is what makes the difference in the boardroom, in sales, in teams, between people.

Deon’s talks on sales or communication are highly applicable to any sales team and any team or company that needs more effective communication, now exclusive with Conference Speakers

Deon Basson - Sales Intelligence Communication Speaker

Deon Basson – Sales Intelligence 

Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing people. And the common denominator is …. Great communication. Be it in sales, be it in teams, be it in marketing, be it in projects, be it between people. Communication is the key differentiator, now and in the future.

Goodbye Stability, Hello Agility

“Goodbye stability, hello agility: Today’s demanding business world requires a different model, one in which companies must constantly pivot to keep pace with both the market and technology. As a result, adaptable employees have become a gold mine for organizations seeking to stay competitive.” – Daniel Newman, Forbes

“Now agile methodologies, a radical alternative to command-and-control-style management, are spreading across a broad range of industries and functions and even into the C-suite.” Embracing Agile, HBR

The most critical contributor to sustainable success is the ability to continuously look at possible ways to change and at the same time looking at potential innovation in your organization. However, it requires a culture in your organization that displays agility with good trust between people, it requires continuous communication between people in different roles in the organization.

The latest neuroscience shows that the ability to make decisions for change goes up dramatically if trust exists between people and that the communication is transparent and resonates with people. The basis of being agile starts with great communication and openness between people.

Deon Basson – Sales Intelligence will show disruptive changes in the world and give some simple tips on how to get ready to become agile, how to improve your communication for change and how to build trust to accept the change.

Without knowing it you could be turning people off about your change and accepting the disruptive world….or you could be making your company agile and sustainable for the future.
If your people don’t become agile, your company can’t become agile.


The aggregation of marginal gains in sales – What do the top sales people do differently?

In 1993 24% of sales people made 76% of sales. Today 13% of sales people make 87% of the sales. Shocking stats, but true.

Research shows that in 1993 24% of sales people made 76% of sales. Today 13% of sales people make 87% of the sales. All of this after nearly 20 years of re-engineering sales, training sales process, training sales people on their offerings and implementing technology to manage sales. It seems like there must have been some aggregation of decay …. or that the marginal gains are not addressed.

Deon will highlight that knowing your offering and following some process is important, but critical for sales success is how we interact when we are selling. Deon Basson will illustrate the following :

1.     Understand how people differ in communication. Some people like facts, some people like process, some people like emotions, some people like risk and big picture. If you communicate only in your own preference you will most probably be missing the gold medal.

2.     Making the above real and practical for your company offerings. That is how do I convey messages for the same product to people with different preferences in communication.

3.     Understanding how your behaviour might be turning people on or off … without doing anything wrong. People differ in their behaviour and applying the wrong behaviour might be chasing people away. Sometimes we need to be competing, sometimes avoiding, sometimes accommodating and sometimes collaborating.  And for each there are times when you should definitely not be using a specific behaviour.

4.     Story telling. How do I make my message even more interesting so that people buy into our offering?

5.     Believing in yourself, your offering and your company. It speaks for itself.

Deon will show the research that the top sales people apply the factors above …. be it naturally or through training.
Deon Basson – Sales Intelligence will give some great tips on the above and show how the great sales people in the world do it.

Life’s a pitch then you fly

How is it possible that two people addressing the same issue, with the same facts, with the same process, with the same audience could have such dramatic different end results? Even looking back at the situation (be it sales, buying or getting your point across in a meeting and/or interaction) it is still difficult to understand why.

In this talk Deon Basson – Sales Intelligence helps us to understand how different communication preferences interact differently, how subtle changes in how we say things dramatically improves our ability to persuade and hence our ability to communicate, persuade and negotiate. See more speakers A-H

Some areas addressed are :

  • Understanding myself and in that process understanding people
  • Principles of Persuasion
  • Building relationships
  • Tips on how to dramatically improve your negotiation/communication
  • Team communication
  • Trust in a team

Absolutely great for team building, team motivation, getting ready for change or creating a great communication culture. Follow Deon on Twitter

Deon Basson – Sales Intelligence


Thought provoking yet real; simple yet ground-breaking; serious yet funny.

Deon Basson-Sales Communicationtouches on such an important topic and at the same time makes it simple to implement. – Deloitte

If your pace of change is slower than that of your market and/or industry you will join the Titanic. We are pass the point of just rearranging the deckchairs on the Titanic. We need to be ready and be fit to change. Deon in such a straightforward, yet profound way will give you some critical steps and advice on how to do that. This talk is an absolute must for all people that are serious about their business. – SQS

Excellent, thought provoking and really really practical. – Microsoft Partner Summit

Entertaining and learning combined. What a brilliant talk presented with such a natural style. – Barclays
In a class of its own! – Shell

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