Chantell Ilbury is a best-selling business author, and a world-renowned scenario strategist, facilitator and speaker.

She draws on over 15 years experience guiding organisations all over the world through their strategic conversations on the future.

This has given her not only specific insights at the highest levels across sectors as diverse as mining, energy, agriculture, technology, retail, and food and water security, but also the ‘big pictures’ that she has – as a scenario strategist – managed to weave together. Book through Conference Speakers

Chantell is a relaxed and engaging speaker, with a remarkable ability to develop a conversation with her audience.

Chantell Ilbury - Business Strategy

Chantell Ilbury – Business Strategy

Chantell Ilbury – Business Strategy

We connect dots and imagine possible futures, improving your understanding of the environment in which you operate. Using this intelligence, we facilitate the development and evolution of your strategy, building your organisation’s strategic thinking capacity and agility in the process.

Our propriety methodology for strategic thinking in a changing world is wide-eyed, anticipatory and adaptive – geared to identifying threats and opportunities. By incorporating strategy, risk and intelligence, with the innovative use of scenarios and flagwatching, we are actively thinking the future.

Gone are the days of fearing uncertainty; at mindofafox, we embrace it.

Be a part of our philosophy, learn to think with the mindofafox. 


  1. The Leadership Evolution – Shifts brought about by powerful megatrends demand business and political leaders be agile and authentic…or risk becoming redundant. [In this talk Chantell highlights the megatrends that are driving dramatic changes in business and politics and the impact this is having on the type of leadership that is required.]
  2. Moving the Dial: The Emergence of ‘Consumer Leadership’ – Like shifting from analog to digital, businesses are losing control of innovation to the consumer, creating an innovation tension. [In this talk Chantell explains why, and how, consumers are leading innovation – a prerequisite for business growth – and the impact this is having on the relationship between businesses and their consumers.]
  3. Shifting Scenarios – The possible futures for South Africa. [In this talk Chantell highlights the continually shifting global and South African scenarios and the interplay between them, raising the question of what are South Africa’s key priorities.]
  4. Constructing your Future – Strategic thinking as a competitive advantage. [Using scenarios and unique case studies, in this talk Chantell explains how to build capacity for strategic thinking and develop a competitive advantage in the age of intelligence.]

Chantell Ilbury – Business Strategy

Chantell was a successful entrepreneur and a UCT Executive MBA student at the time and was convinced there had to be a way that scenarios could be adapted so that small-to-medium sized businesses, even individuals, could benefit from scenario planning. She presented her ideas, and, legend has it, they scribbled their combined insight on a napkin, which became the nucleus of their first book – The Mind of a Fox. It contained their Foxy Matrix, which lies at the heart of their methodology: accept that much of the future of any game is uncertain and beyond your control; and adapt your strategy and tactics as best you can to cope with it.

The age of the fox had begun.

Since then, we have presented on incorporating scenarios and flagwatching into strategic thinking and action to tens of thousands of people around the world; helped guide the strategic conversations of executive teams of hundreds of multinationals and other organisations; and influenced many of the world’s business leaders in how they should approach the future.

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