Braam Malherbe – Launch Announcement – Endangered Wildlife Trust MyPlanet Rhino Fund

The rhino is an iconic species and the Black Rhino is one of the legendary ‘Big 5’. The horrific wholesale slaughter of our continent’s rhinos is a tragic result of greed and ignorance. It is proven that there is no medicinal value in rhino horn whatsoever, yet Traditional Chinese Medicine and other cultural uses of rhino horn continue to drive this illegal trade.
The creation of the “EWT MyPlanet Rhino Fund” aims to provide the public with a tangible way to actively support rhino conservation and anti-poaching efforts in South Africa through a consolidated fundraising programme.
In 2009 there was a dramatic increase in rhino poaching with 135 animals killed. In 2010 a staggering 333 animals were brutally slaughtered for their horns. This alarming increase has been attributed to various factors including a well-known Vietnamese government official claiming that rhino horn cured him of cancer. South Africa is one of the last strongholds for rhinos with approximately 95% of the world’s population here. Poachers have almost won the rhino war in Tanzania, Kenya, Zimbabwe and the rest of Africa.
As of Wednesday 27 April 2011 a staggering 143 rhinos have been killed during this year – this translates to over one rhino killed per day! Our planet is currently undergoing the largest mass extinction in its history with at least 30, 000 species going extinct each year. All is not lost however. Hope now lies in communities, organisations, governments and individuals working together towards saving our iconic wildlife. It is our duty to win the rhino war and set an example of what South Africans can achieve if we rally together behind a common cause.
The MySchool MyVillage MyPlanet fundraising programme has, through its MyPlanet card, been supporting environmental and animal welfare since 2007. For this reason, in partnership with the Endangered Wildlife Trust, a current beneficiary of the programme, we are proud to announce the creation of a dedicated fund committed towards rhino conservation.
The “EWT MyPlanet Rhino Fund”, launched during May 2011, is the culmination of combined efforts between the MyPlanet fundraising programme, the Endangered Wildlife Trust and supported by Braam Malherbe (the well-known conservationist and 50|50 presenter) in an effort to provide South Africans with a channel through which to easily and constructively support rhino conservation and anti-poaching without costing them a cent. The fund is administered by the EWT and will be used to address the most pressing needs across the country.
The EWT will also provide supporters with feedback on how the funds have been used and allocated, from paying for metal detectors to find bullets inside wounded animals to supporting the conservation work in the field where poachers are running rife. Yolan Friedmann, CEO of Endangered Wildlife Trust says, “The Endangered Wildlife Trust is delighted to be working with Braam Malherbe and MyPlanet to provide a platform for concerned South Africans to support the conservation of rhino and the improved protection of our threatened wildlife heritage.”
Take a stand against poachers and syndicates responsible for the demise of these iconic animals. Follow Braam Malherbe’s example: “My DOT campaign is so simple… if we all just Do One Thing our collective actions make a radical difference. Get a MyPlanet card and Do One Thing! Support rhino conservation.” We call on the public to take up a MyPlanet card at their nearest Woolworths store, online or via our call centre and swipe their card at all our partners in order to support this great cause and to help protect an icon of Africa, our precious rhinos.

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