Barrie Bramley – New Talks 2013

There is Life Beyond Social Media (thank goodness)

When concepts like ‘digital’, ‘social’, and ‘internet’ are used in a business context, most people immediately jump to Social Media (Facebook, Twitter, LinkedIn, YouTube, etc) in their minds. But what if Social Media is simply our entry point (a big toe into the ocean) of a far larger digital world that is certain to transform the way we work?

This presentation takes a look at emerging digital business ideas that are a definite and positive step beyond Social Media that companies must begin to embrace and prepare for. They certainly are NOT simply ‘bolt-on’ modules, they require some fundamental shifts in how we organise ourselves and the information our business has access to.

By introducing new paradigms and starting fresh conversations you and your team will be better positioned to develop your strategies for the next 3-5 years!

New Opportunities for Customer Experience in a Changing World

As we enter the 21st century product and information systems no longer easily set us a part from our competitors. The Next Final Frontier of the Human Being is the world of emotion, and companies showing early signs of moving ahead of their competitors are those who understand how to create meaningful connections with their customers and clients.

This presentation takes a look at the last 120 years, building a framework to illustrate that while the traditional measures of business success are as important as they’ve always been, in today’s changing world they simply represent a ticket to the game.

If you’re going to differentiate yourself from your competition you must begin to focus on the Next ‘Final’ Human Frontier –> the world of emotion, connection, and relationship.

In a world of complexity, bring on simplicity

The Simple Things provides the context for the disruption you’re experiencing in your business environment. In a world of extra-ordinary unprecedented change, we need to be continually scanning our near-future for clues of what we can expect next? Anticipating – and responding to – future customer demands, industry competition, legislative constraints, resource availability, labour supply, and all manner of other changes, is an absolutely critical task for every organisation everywhere.

The Simple Things explores how in a messy, complex, busy and noisy world, it will be those companies who are able to cut through to ‘the essence’, and be useful to their customers and clients, by providing simple solutions and services who will survive and thrive into the future.

In this presentation Barrie Bramley explores some of the following themes and trends to make a case for simplicity as a competitive differentiator in todays’s business environment:

• Keep It Simple. Stupid!
• Feature Fatigue
• Do It For Me
• Show me I can Trust You

The Simple Things will give delegates a snap-shot of what to expect around the corner, and how it will influence people – both externally and internally.

By introducing new paradigms and starting fresh conversations you and your team will be better positioned to develop your strategies for the next 3-5 years!

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