Alan Brand

Alan is a leading expert in the development, and provision of innovative employee wellness strategies enabling business enterprises throughout South Africa to mitigate the threat of HIV and AIDS and other associated health and wellness risks. He has developed numerous outcomes based wellness training modules. His personal energy and unique and professional facilitation skills have inspired many.   Alan is a sort after motivational speaker, conference facilitator and master of ceremonies.  


  • Positively Alive, Published by Jacana 2005
  • Positively Alive Recipe Book Published by Micromega Publication 2014
Alan Brand - Positvely Alive

Creator and administrator of a very successful web-based support, information and counselling resources network for HIV+ men in South Africa.

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Detailed Profile:

Alan Brand – Positvely Alive Lives openly with his HIV status and is dedicated to making a difference by breaking the silence and changing the mind-set of those he comes into contact with.

After completing his studies, Alan worked for a period of 23 years in a various positions throughout the hospitality, tourism and catering sector of South Africa. In January 1997, while working as a District Manager, at Fedics Food Services, he was diagnosed with HIV. He joined The Fedics Group HIV/ AIDS Committee in 1997 and was elected chairperson in 1998. He received the Group Managing Directors Special Recommendation Award for his work as chairperson of The Fedics Group HIV/ AIDS Committee in 2000.

Appointed 2001 – Group National HIV/AIDS Manager for the Fedics Group (Now called Tsebo Outsourcing Group). In 2006, this title changed to Group Wellness Manager (HIV/AIDS), strategically positioning him to effectively and holistically develop and implement employee wellness initiatives for an employee workforce of 15 000.

Appointed in July 2003 – Hospitality and Tourism Sector Representative on the South African National AIDS Council (SANAC). Alan is the founding member of the HIV/AIDS Forum of the hospitality industry. During his term of office he co-author a resource guide entitled “Managing HIV/AIDS for South African Tourism and Hospitality Companies” This handbook has greatly enhanced the sectors ability to mitigate and manage the incidence of HIV/AIDS.

He has project managed the ground breaking approach to the treatment of HIV/AIDS through the introduction of a focus on nutritionally enhanced food products in the workplace. The initiative engages the hospitality sectors core competency to enhance immune wellness and thereby providing a positive impact on general wellness of all employees.  

Alan says, “Most organisations in South Africa have some form of in-house HIV management programme however few have considered the benefit of directly addressing the nutritional intake of employees infected with HIV.   We want to place the focus on living with HIV, not dying of AIDS. While good nutrition will not cure HIV/AIDS, it most certainly can help maintain and improve health. It will also assist in generally boosting the immune levels of all employees thus having a direct and measurable impact on bottom line productivity and the reduction of the costs associated with HIV and AIDS in the working environment.”

HIV initiatives receive international recognition and awards.  

During 2005 Fedics, the diverse contract catering division of the Tsebo Outsourcing Group was a finalist in the Global Business Coalition on HIV/AIDS Awards for Business Excellence in the category “Utilising Core Competency”. Receiving International exposure, when this initiative featured in the awards publication, distributed at the international awards gala in Washington DC.

Establishment of Employee Wellness Consultancy Services

Since establishing an employee wellness consultancy practice in 2011, he continues to provide the services of employee wellness consultant and specialist wellness trainer, HIV/AIDS programme co-ordinator and employee assistance practitioner (EAP) to the Tsebo Outsourcing Group and an impressive customer base. By developing innovative and customised wellness initiatives for SMME’s, large corporate organisations, businesses and government department, Alan Brand – Positvely Alive has been able to reach a broad spectrum of employers, employees, associations and organisation in Southern Africa.

Author and motivational speaker:    

Alan’s writes monthly articles for the award winning wellness publication “The Ripple Effect” and is the guest editor of The Ripple Effect World AIDS Day special edition distributed throughout South Africa. These articles have been an inspiration to many people.

View Alan’s Corporate Training packages available for Health and Wellness

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