When you insist on ‘owning’ your industry, there is no alternative: Douglas Kruger helps leadership and management teams to position their brands in the top tier. He is an internationally renowned speaker and business author, who is passionate about creating thought-leaders and disrupting outdated ideas.
Douglas is the author of 4 business books, including the highly acclaimed ‘Own Your Industry – How to Position Yourself as an Expert,’ with Penguin. A multiple award-winning speaker, his clients include senior management and sales teams at companies like MultiChoice, BMW, Liberty and HP.
Douglas speaks globally on how businesses and brands can compete through innovation, and position themselves as industry experts. He dismantles self-imposed rules that can hamstring aspiring companies and he shows you how to develop talent. He trains top execs and sales teams in persuasive presentation skills, helping them to win new business. Douglas is a hardcore advocate for personal discipline and a committed crusader against victimhood-mentality.
His thought-leadership ideas have been featured on CNBC Africa and he has written for Forbes and Entrepreneur. His newest book, ‘How to Make Your Point Without PowerPoint’ was launched in 2016. His next book, due for release in 2017, is tentatively titled, ‘They’re Your Rules – Break Them.’
Douglas Kruger is changing mindsets, creating experts, and building brands, one team at a time!
OWN YOUR INDUSTRY
Get the market to come to you
Are you a ‘category of 1’? When clients spend into your industry, are you the only logical choice? Becoming an iconic brand name is worth a great deal of equity. Based on Douglas’s new book with Penguin, this presentation shows how you and your brand can become known as the icon, the expert, the thought-leader in your industry. Grow your business: Be the guru and your market will come to you. Own a cause and you will create tribes of believing followers. Become the only logical choice and you will be consistently recommended. Here’s how. Available as a keynote presentation or training workshop.
THE OVER-ACHIEVER’S ROADMAP
Where there is excellence, the odds are unimportant
Oprah once called ‘excellence’ the best argument to racism. In fact, it is the best argument to most challenges in life. Excellence is the key that opens all doors and super-achievers make their own luck. Be the kind of person for whom the odds do not apply. Learn the principles and drivers of personal excellence and encourage your people to own their fate, apply their talent and show their excellence. Remember: You are not separated from your goals by a number of years. You are separated from your goals by a number of actions.
Create a culture of innovation and out-pace your competitors
SA consumers no longer care about ‘legacy.’ Equally, they are not very interested in a brand’s ‘future prospects.’ Research shows that the strongest market response today is to ‘How you’re talking to me about now!’ Are you innovating? And are you communicating that innovation successfully? Innovation isn’t a mystery. And it isn’t limited to high-tech companies, or to the marketing department. Everyone in your company can innovate, if they understand the governing principles, and you promote the culture. Learn how. Douglas Kruger will guide your leaders in how to innovate in their immediate scenarios and in the market, working from the DNA of the brand outward. Learn which techniques promote growth and which destroy brands. Be the brand that leads the way! Available as a keynote presentation or training workshop.
How to grow or crush it
5 Non-negotiable ingredients for developing Talent. Learn how geniuses think, how to break through performance thresholds and how your leaders encourage or crush the talent around them. Discover how talent-development strengthens your leaders and sales teams. Available as a keynote presentation or training workshop.
THE 10 COMMANDMENTS OF EFFECTIVE PRESENTING
– Win business, inspire confidence
Bad pitches lose business. Poor presentations undermine leadership. Industry reputations are established, or undone, from the front of the room. Are your leaders and sales teams equipped to portray the right impressions? If your actual brand is the experience customers and stakeholders have of your people, they should know how to hold their own when they stand to speak. Allow Douglas Kruger, 5 x winner of the SA Public Speaking Championships, to hone their abilities. Available as a keynote presentation or training workshop.
How Does Your Business Benefit by Engaging Douglas?
Get up to date with the latest concepts around branding and innovation. See how leading brands use these principles and how they retain brand-integrity in the face of change. Discover which familiar brands are doing it wrong and are unknowingly headed for disaster.
Discover opportunities to innovate within your immediate environment. Learn where the levers for your growth are located.
Benefit from the kind of no-compromise approach that your leaders need to hear if you insist on being ‘first-in-category.’
Spur creative thinking at the highest levels. Get buy-in for bold ideas and have your leaders speaking the same language.
Learn complex growth principles, delivered with humour and packaged in an easy-to-grasp, entertaining format.