Andy Rice

Andy Rice speaks regularly at local and overseas conferences and seminars, and hosts a weekly advertising feature on Johannesburg’s 702 Talk Radio. 

Andy Rice has written a column for AdVantage magazine for many years, and contributes regularly to other marketing and advertising publications. He was Chairman of the 2004 Apex Awards for advertising effectiveness, Chairman of the 2004 Loeries Direct judging panel, has judged the PRISM awards for public relations excellence, as well as the Financial Mail’s AdFocus agency ranking programme in 2004 and 2005.

Recognised as one of South Africa’s best known brand consultants, Andy Rice has worked extensively on the evolution of branding strategy as a recognised business discipline in South Africa.

Educated in England, he graduated from Cambridge University with an MA in History and Economics longer ago than he cares to recall. Andy then set off overland through Africa on an extended career-avoidance exercise, only to end up soon after arriving in Johannesburg in what was to become his career for the next 30 years - marketing and advertising. 

He was strategic planning director of Ogilvy and Mather in Johannesburg prior to co-founding his own brand architecture company in 1997. His company has grown to become a renowned independent strategic consultancy in South Africa, with a client list that includes many blue chip multinational and South African organisations such as Coca-Cola, SABMiller, Nedbank, Unilever, Edcon, HTH, Engen, Revlon, Impala Platinum, Distell, Sanlam, Exclusive Books and Bridgestone-Firestone. The company now has offices in Johannesburg and Cape Town