Brian Sims

A FAST-TRACK SELLING CAREER

There were times, not that long ago, when few people would admit to being a salesperson. It was no longer fashionable. Marketing was the more glamorous career. How times have changed with the advent of a global recession!
What businesses need right now are people with some good, old-fashioned professional selling skills, innovative sales strategies and the ability to go out and secure new customers.

Brian Sims is one of international motor-sport’s most experienced and successful sales exponents, having personally secured commercial sponsorship in excess of R650 million in his exciting career.

With his colorful and fascinating background in Formula 1 and professional motor racing, Brian is a dynamic motivational speaker, ideal for business audiences, sales conferences, sales training seminars and workshops

In his 35 year international motor-sport career, Brian Simms has secured in excess of R650 million of sponsorship at all levels of sport up to and including Formula 1, where he  became the Marketing Director for two Formula 1 teams, Benetton and Lola Ferrari. This followed a successful business career in sales with Xerox, the Goodyear Tyre Company and then as UK Sales Training Director for the giant US corporation, ITT.

Brian Sims is also the author of an internationally acclaimed book, based on his superb sales ability, which is a guide to securing commercial sponsorship at all levels of sport.

He came to South Africa 2 years ago and has been regularly featured in the print and TV media for his achievement in launching a high profile new organisation, SAMIA, the South African Motor-sport Industry Association, securing substantial sponsorship from PetroSA and Dell Computers to set up this high-profile initiative

An experienced broadcaster, Brian has recently become the F1 correspondent for Cape Talk and KFM Radio Stations.