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Barrie Bramley


Barrie Bramley

Barrie was born in Johannesburg, South Africa, and moved to Durban in 1993 after taking up a position at a large Youth Development NGO. His next move was to head up the International Youth Development Centre, a project that specialized in recruiting young adults from countries outside of South Africa and placing them in community development projects in and around Durban. During this time Barrie was instrumental in developing a National High School Development Project for one of South Africa’s largest Youth Agencies. He also spent some time lecturing and supervising students in the Community and Youth Development Department of the Durban Institute of Technology. Having stepped out of the non-profit NGO world Barrie has worked in a variety of industries and companies. He is well known for his creative thinking and the bundles of enthusiasm he brings to any environment he works within.

Now back in Jozi, Barrie heads up our Talent Development Project. TomorrowToday is convinced that discovering, attracting and retaining Bright Young Things is one of the next BIG challenges business is going to have to find solutions for, and that we are ideally positioned to significantly contribute to this global conversation.

Barrie is also a 'social software' activist, and joins a technically skilled and highly experienced team as the 'creative solution finder', working with organisations to help them understand this phenomenon, and how it can be used to enhance the environment to create a more authentic conversations between their people.

Barrie has been married to Leisha since 1993, and they have 2 beautiful daughters.

Introduction Paragraph
Our next speaker is a creative and strategic thinker with bundles of enthusiasm and an amazing ability to help teams and individuals think differently. He is a founding partner of TomorrowToday, where he consults with individuals and companies, assisting them to discover and develop their Bright Young Things. Barrie speaks to well over 100 companies and organisations every year. He can be mostly found in Johannesburg, and has a family that includes a mom, a dad and 2 daughters. Please welcome Barrie Bramley.

Presentations by Barrie Bramley

Mind the Gap
Understanding Why We Don't Understand

Summary
This offering unpacks the concept of a "generation gap".  A generation is defined as people born roughly at the same time, during the same era in history, and is usually about 20 years in duration.   Due to the increasing speed of change in the last century, in all areas of life, from politics to media and technology to family values, and the influence of mass media that exposes us to cultures and value systems vastly different from our own, there have never been greater divides between different generations than there are now.  This offering will assist participants to understand why they don't understand people older and younger than themselves, and develop strategies to bridge these gaps. 
There isn't a more pressing need in business today than an understanding of the generation gap, especially as it relates to recruiting and retaining "bright young things", and accessing the wisdom of the older generations.

The theory itself is deceptively simple: The era in which a person is born has a lasting influence on their value system. This is their "normal" - and everyone else's worldview is "weird". It is this lack of understanding of different generations that leads to much of the conflict in workplaces, mis-matched marketing and the loss of the talented, bright young things. 

The offering uses our standard "edutaining" approach, combining multimedia and humour with a relaxed style, to present a very serious message, focussing on an exploration of the eras from the 1930s to today, and how we can get the most out of each generation.  It is based on years of research, sourced from different countries, and applied locally.  In every country we present this offering, we do extensive work and research to link the underlying theory to the local situation.  The amazing fact is that due to increasing globalisation over the past 100 years, most countries around the world have experienced similar forces at play at similar times, and these have had similar effects on the youth, producing similar value systems in different generations. 

Outcomes
Better relationships inside and outside the company, improved customer service, better advertising and communications, better understanding and use of people, value added for families and personal life.

Duration Possibilities

This offering is available in a variety of formats, including the following:

Bright Young Things
Who they are, what they want, and how you can get the best out of them

Summary
The "Bright Young Things" (BYT's) are the new generation of customers and employees that your company has to deal with.  They are as difficult to herd as cats, and most companies don't know how to keep them.  This presentation looks at these BYT's, at why they've got such a different value set, at who they are, what they want, and then ends with a highly practical and implementable framework for actually doing something about it.

Historically, the contract between employer and employee involved an exchange of 'loyalty for security'. Today's rapidly changing business environment has made the promise of security a thing of the past. This has resulted in a growing lack of loyalty amongst employees in many companies today. A new contract is needed. This presentation offers a fresh and dynamic look at the elements required to write this new contract.

Using documented examples from great companies like, South West Airlines, Ferrari, Oakley, 3M amongst others, this presentation explores four essential elements deemed essential for the 'new contract'; namely, Belonging, Mastery, Independence/Responsibility and Generosity. This very practical framework can be applied at both corporate and individual levels and is offered in a variety of participative workshops lasting from 60 minutes to a full day, or even an ongoing intervention. The 'take home' benefits for those attending are enormous. This will become something that the individual will be able to apply throughout their entire life.

Outcomes 

Duration Possibilities

his offering is available in a variety of formats, including the following:


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